Author: Your Houston News – Kevin Koloian
The Katy-Area Economic Development Council began a study in May aimed at establishing a recognizable ‘brand’ for the Katy area. Called the Placemaker Initiative, the stated goal is to “create an engaging gateway to a unique identity for the greater Katy Area.”
With as much community participation as possible, the council hopes to understand how Katy residents view themselves. “It will be more than just a slogan, but also who we are and what we stand for, all the distinguishing characteristics about Katy and what separates us from other communities,” said Lance LaCour, president and CEO of the Katy-Area Economic Development Council.
The Nashville based marketing firm ChandlerThinks was hired to lead the project. It previously worked with 45 other cities across the United States on similar projects. “Through some of the work the committee did, they realized that we needed to establish a more unified brand that included the city of Katy and the three county area,” LaCour said. “Part of the reason for that is due to the fact that people in Katy live in different political jurisdictions like Cinco Ranch and the city of Katy.”
The branding will be evident through signs welcoming people to Katy at key entrance points and expand the theme to major intersections. “The branding process will give businesses a stronger identity to market to the Katy area,” LaCour said. “It will also build a stronger sense of place for Katy.”
Currently the survey is asking greater Houston residents via email their perception of Katy, LaCour said. The project should be finished in October. The marketing plan will then be developed and the br